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Articles
This is a home for some of the interviews and features I've written since starting my writing career in 2001. Here you'll find lots of interviews with musicians, but also highlights from the last 10 years in content marketing: valuable, original content that informs, entertains and persuades.
Atreyu - Interview - 2007
The hottest temperature ever recorded in the UK was 38 degrees. The average for July is 20 degrees. Today, here in the Hi Fi Buys...
James Gill
Mar 11, 20248 min read
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David Coverdale - Whitesnake - Interview - 2005
My Life Story [Before we’ve even started David is in with a bullet] “Well I was born at an early age, and I’ve been trying to get back in...
James Gill
Mar 11, 20246 min read
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Alexisonfire - Interview - 2006
Access All Areas The amplified windy intro of Europe’s ‘The Final Countdown’ swishes out of the Alexisonfire tour bus’ speakers....
James Gill
Mar 11, 20248 min read
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Al Jourgensen - Ministry - Interview - 2005
My Life Story - Al Jourgensen Where and when were you born? I was born on October 9th 1958 in Havana Cuba. I moved to the States when I...
James Gill
Mar 11, 20248 min read
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Dallas Green - Alexisonfire/City & Colour - Interview - 2008
Within Canada’s favourite srceamo band Alexisonfire, amnesiac worry-machine Dallas Green and his cohorts have won the unrequited love of...
James Gill
Mar 10, 202411 min read
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Trent Reznor - Nine Inch Nails - Interview - 2011
It’s impossible to tell if the band have actually arrived on stage. The Glasgow Academy is dense with smoke, and you can just make out a...
James Gill
Mar 10, 20249 min read
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My Chemical Romance - Feature - 2013
Gerard Way Gerard Way is not only a musical icon, but a subcultural leader. The New Jersey-born self-professed comic nerd gave not just...
James Gill
Mar 10, 20246 min read
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Sebastian Bach - Skid Row - 2006
WHERE AND WHEN WERE YOU BORN? “I was born Sebastian Bierk in 1968 in Freeport, Bahamas where my Dad was teaching art. He was in a car...
James Gill
Mar 10, 20247 min read
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Bullet For My Valentine - 2007
So where were we? Oh yes: a new Bullet For My Valentine album. At last. It feels like a decade since the Welsh upstarts unleashed ‘The...
James Gill
Mar 10, 20249 min read
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Ronnie James Dio - Interview - 2005
Where and when were you born? “I was born in Portsmouth New Hampshire… in the early days of the renaissance [laughs]. I was born in 1944,...
James Gill
Mar 10, 20246 min read
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Architects - Interview - 2009
Building The Perfect Beast ARCHITECTS may be young, but they have the common sense, suss and realism of a band with twice their years and...
James Gill
Mar 10, 20244 min read
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Ville Valo - HIM - Interview - 2006
HIM are known to millions of dark souls around the globe as the creators of their signature love metal sound - the ultimate gothic rock...
James Gill
Mar 10, 202412 min read
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Why generative AI will mean more thought leadership (and less SEO-led ‘hygiene’ content)
Introduction [read: a rant about measurability] One of the most profound changes to the marketing landscape in the last ten years is the...
James Gill
Mar 8, 20247 min read
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A non-designer’s guide to Adobe’s generative text-to-image AI FireFly
I am a writer. Yes, I am a content marketer, but at the heart of everything, I am a writer. I am also a creative director. Well, a...
James Gill
Mar 8, 20249 min read
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ChatGPT couldn't write my novel for me
I spent 3 hours briefing, prompting and asking GPT to review my detailed plot. Here's my journey (as review by GPT): Here's a summary of...
James Gill
Mar 8, 20244 min read
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Adventures in Generative AI: A content creator’s guide to GPT4
The first thing to say is that this has been written by a human (which is why it will be littered with mistakes and have a subtext of...
James Gill
Mar 8, 202416 min read
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Remote working: what about the managers?
Much has been written about how ‘workers’ are or are not enjoying working from home (‘workers’ seeming to imply more junior roles). Much...
James Gill
Mar 8, 202413 min read
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Planning for Photoshop
The mission The British Motorcyclist Federation was keen to promote its June event, Merlins And Motorbikes in the Summer edition of its...
James Gill
Mar 8, 20241 min read
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Tron and the electric bike - 2016
Mission: To cover electric motorcycles for the British Motorcyclists Federation membership magazine, Motorcycle Rider. Note: each cover...
James Gill
Mar 8, 20241 min read
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The 100-year-old war bike - 2016
Challenge The British Motorcyclists Federation wanted to mark the 100th anniversary of WWI. Note: each cover of their quarterly magazine,...
James Gill
Mar 8, 20241 min read
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